Anyone with discerning taste and a love of beauty products knows that a lot goes into picking a good lipstick, foundation, or even hairspray. Pro recommendations are key, as are reviews, but at the end of the day, there's one thing that we often forget to consider: What the masses are buying. To find out, we tapped four major beauty e-tailers to find out just what's been flying off the shelves lately. Our logic: If thousands, or tens of thousands, of our peers are obsessed with something, it must be amazing — and we need to know about what's amazing.
Ahead, you'll find 18 products that stores like Net-A-Porter, Sephora, and Amazon simply can't keep stocked on their e-shelves. Call 'em what you want — best sellers, customer favorites, regularly OOS (out of stock) — just be sure to add them to your cart while you still can. We officially give you permission to follow the crowd on this one.
We don't need to tell you how amazingly addictive Oribe's Dry Texturizing Spray is — and Amazon customers feel the same way. The site launched the brand in December and it quickly became a top seller in hair care.
Oribe Dry Texturizing Spray, $44, available at Amazon.
The Beachwaver changed the wave game for many — despite the fact that it comes with a learning curve. Even years later, it does gangbusters on Amazon. (We're guessing it may have been on a lot of holiday wish lists.)
The Beachwaver Co. Beachwaver Pro Curling Iron, $199, available at Amazon.
Despite the recent controversial allegations against the brand, a rep from Amazon told us that this seasonal scent of Wen cleansing conditioner is one of the site's top-selling new releases in hair care.
Wen by Chaz Dean Winter White Citrus Cleansing Conditioner, $32, available at Amazon.
It isn't shocking that Amazon has a hard time keeping Lorac's universally flattering shadow palette in stock: There isn't much you can't do with these hues.
Lorac Pro Palette, $42, available at Amazon.
For those who love to purchase shaving cream from the men's grooming aisle (you know who you are), this is for you. Not only does the vintage packaging look better than a can of Edge, it's been the number one shaving cream on Amazon since its launch in early 2015.
Proraso Shaving Cream Eucalyptus & Menthol, $10, available at Amazon.
Kat Von D's cult-status lipsticks strikesell out again. Sephora may have gotten Coven and Poe back in stock, but Lolita is on constant re-order, while La Femme and Vampira are gone (for now, we hope).
Kat Von D Studded Kiss Lipstick, $21, available at Sephora.
Bite Beauty has a cult following, thanks to its use of food-grade ingredients, which is probably why every shade of its limited-edition lipsticks sold out long before a reorder arrived, a Sephora rep tells us. Our thoughts? Get 'em while you can.
Bite Beauty Lip Lab Limited Release Crème Deluxe Lipstick in Sugar Plum, $36, available at Sephora.
A rep from Sephora informed us that every brush in its limited-edition collaboration with Japanese brush line Hakuho-do sold out soon after hitting the web. They're back in stock now, so GO GO GO!
Hakuho-do + Sephora Pro Brush Collection, $38-54, available at Sephora.
Want full, intense lash length and density without getting extensions or dealing with fake lashes? You're not the only one: Eyeko's lashes-in-a-tube shot right to the best seller list last month on N-A-P. Simply brush these tiny black fibers onto your mascara before it dries and apply a second coat to create serious lash drama.
Eyeko Black Magic Lash Boost Brush-On Extensions, $35, available at Net-A-Porter.
This dense makeup brush may not look like your run-of-the-mill foundation applicator, but a rep at Net-A-Porter informed us that it could barely keep it in stock last month.
ArtisBrush Elite Smoke Oval 8 Brush, $65, available at Net-A-Porter.
Net-A-Porter carries all the best dry shampoos — French favorite Klorane, volume-building Serge Normant, doctor-approved Philip Kingsley— but it's Show Beauty's formula that beats them all in sales. Translation: It's worth exploring.
Show Beauty Premiere Dry Shampoo, $20, available at Net-A-Porter.
Perhaps the best gold shimmer eye makeup ever created? N-A-P shoppers think so, because it have a hard time keeping it in stock.
Illamasqua Embellishing Eye Gel in Broken Gold, $26, available at Net-A-Porter.
Want to splurge on a flat iron? This slim GHD iron is what N-A-P shoppers are adding to their cart.
GHD Arctic Gold Platinum, $249, available at Net-A-Porter.
Two things we know: Beauty junkies know a good contour product and love brow legendAnastasia Soare, so it's no surprise B-Glowing regularly sells huge quantities of this kit.
Anastasia Beverly Hills Contour Cream Kit, $40, available at B-Glowing.
A rep at B-Glowing reports that this alcohol-free toner is a consistent best seller, but it's the larger, limited-edition size shown here that they can't keep on the shelves. It sold out last year, but the replenishment (which just arrived) is already on its way to OOS (out of stock) status.
Erno Laszlo Hydraphel Skin Supplement Value Size, $60, available at B-Glowing.
Simply pat this creamy highlighter onto cheeks for a dewy glow that's universally flattering — if you get it before it sells out on B-Glowing again, that is. Bonus? It features anti-aging ingredients, too.
It Cosmetics Hello Light Anti-Aging Crème Radiance Illuminator, $24, available at B-Glowing.
French brand By Terry simply can't manufacture enough of this palette, in both the Smoky Nude and Color Design hues, a rep from B-Glowing says. It's been consistently out of stock or nearly out of stock since its 2015 release.
By Terry Eye Designer Palette, $96, available at B-Glowing.
The creamy contour palette from Anastasia Beverly Hills isn't the only thing climbing in sales. This palette was released on B-Glowing at the end of 2015 and is hard to keep stocked, a rep told us.
Anastasia Beverly Hills Self-Made Eyeshadow Palette, $35, available at B-Glowing.
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