We're entering a time when fast fashion will no longer cut it — brands are beginning to realize that the message and beliefs behind their clothing matter just as much as how it looks. And while many labels are finding a way to take ownership over the ethics of their products, there's one company in particular that's tackling the issue head-on. Introducing: Birdsong, a London-based fashion co. "for women who expect more from their wardrobe." In other words, sign us up.Founded in 2014 by a trio of feminists, Birdsong doesn't just sell adorable sweat-shop free clothing made by the best female makers and creators around the world — it also doesn't Photoshop any of its imagery. With its recent campaign, #AsWeAre, Birdsong aims to show that all bodies and all women are perfect through a series of stunning photographs; it also plans to cover the London Underground with 120 posters of women of different races, shapes, sizes, ages, and abilities. Plus, it's committed to using a diverse range of models and only female photographers. Can you say girl power?
As an added bonus, you can shop the goods guilt-free, knowing that more than half of the proceeds of each and every purchase go back to the women who made the merchandise, from single moms and groups in Malawi to seamstresses on Brick Lane. It's the little things that make a big statement, and we can get behind any brand that's out to support those in need.
With all of that in mind, click on to check out some of our favorite picks from Birdsong. We're telling you right now: This is a game-changer.
This adorable red beanie is made by the Bradbury Knitting Circle at The Bradbury, a day center for those over age 50; 70% goes to support the older women who knitted this item, who meet once a week to craft and chat over a cup of tea. Yes, your heart did just melt.
The Bradbury Hand Knitted Beanie, $34, available at Birdsong.
A super-soft sweater hand-knit by the same older women in Kingston.
The Bradbury Heather Hand-Knitted Jumper, $103, available at Birdsong.
Not only is this bralette gorgeous, but all lingerie by this brand is made by single mothers in the U.S. — and 50% of your purchase goes right back to them.
Naja Adriana Bralette, $52, available at Birdsong.
Avocado lovers, this one's for you, and 70% goes back to Mohila Women’s Group, which "offers migrant mothers the opportunity to hone their hand-painting skills while their children attend the local school."
Mohila Avocado Print Organic Sweatshirt, $65, available at Birdsong.
While super on-trend, this isn't just your average bomber. 50% of the proceeds go to supporting women in Ghana who make the clothing, by helping them earn a sustainable income and providing education and financial stability.
Della Zara Print Bomber Jacket, $95, available at Birdsong.
Like what you see? How about some more R29 goodness, right here?
5 Completely Different Ways To Rock A Plunging Neckline
These "Sexy" Outfits Aren't What You'd Expect
29 Pieces Of Affordable Activewear To Buy In The New Year
