Ah, shelfies. They're the beauty obsessive's version of the selfie. Is there any greater joy then scrolling through your Instagram feed and drooling over gorgeously organized shelves filled to the brim with of-the-moment products? We think not. However, as you probably already know, appreciating a good product shot is far easier than taking one.
So what, exactly, makes a good shelfie? Are there certain products and tools necessary? Should things be organized just so? To crack the code, we combed through tons of gorgeous Instagrams and pulled together a handful of shots that epitomize on-point shelfies — and the secrets we discovered couldn't be easier to copy.
Click through to uncover the tips and tricks we found, and then get ready to start taking perfectly likeable snaps for your own page. We'll see you, and your photos, on Instagram.
Trick #1: Start With Your Key Players
Never underestimate the impact of a well-placed piece of greenery, then add a bottle of Bioderma front-and-center, and you're all set. (Although any cult French product will work!)
Illustrated by Tristan Offit; Photo: via @beautyandsparkl.
Trick #2: Add Chic Organizers
Your Clarisonic still has a place in your medicine cabinet — and in your shelfie. Organize your brushes and cotton swabs in cute, repurposed containers, and they'll be picture-perfect, too.
Illustrated by Tristan Offit; Photo: via @larrieeee.
Trick #3: Play Matchmaker
When in doubt, match your colors!
Illustrated by Tristan Offit; Photo: via @kristiedash.
Trick #4: Change Locations
If you're showing off your products outside your bathroom, mix in some gorgeous jewels and organize the whole display on some photogenic trays.
Illustrated by Tristan Offit; Photo: via @swellmayde.
Trick #5: Sprinkle In Must-Have Brands
Don't be afraid to mix and match. We dig the contrast of the luxe Diptyque candle holders and the kitschy Glossier stickers.
Illustrated by Tristan Offit; Photo: via @decantindex.
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